Saturday Morning Cereal Coverage: Old Spice x Superman’s “Fresh Landing” Lands Big at SDCC 2025
Because sometimes Comic-Con isn’t just about panels, cosplay, and limited-edition collectibles — sometimes, it’s about smelling like a hero.
Old Spice teamed up with DC to bring peak freshness to San Diego Comic-Con with their Superman Fresh Landing Experience, and yes… we answered the call.
AR Tech Meets Superhero Swag
Here’s the deal: in the middle of SDCC’s Gaslamp chaos, Old Spice dropped an exclusive Augmented Reality scavenger hunt. All you had to do was scan a strategically placed QR code around downtown San Diego, and boom — your phone became your personal guide, pointing you straight to the “Fresh Landing” location.
Once there, fans got to:
♂️ Snap an in-app superhero-level photo worthy of the Daily Planet front page
♀️ Explore the hero hub of freshness
♂️ And, of course, stock up on limited-edition Superman-scented Old Spice gear
The Scent of a Superhero
The limited-edition Superman collection — Deodorant, Body Wash, and Shampoo — comes powered with Bright Citrus & Cosmos notes. Bold. Refreshing. Slightly Kryptonian. The kind of scent that says:
“I could leap tall buildings… but I also remembered deodorant this morning.”
Exclusive Images from the Saturday Morning Cereal Crew
Watch the Heroics in Action
We’ve got the official Old Spice x Superman TV spot right here — because freshness this epic demands to be seen.
Hashtags for the True Heroes
Want to show off your own Fresh Landing pics? Tag @oldspice and use:#DCXOldSpice #SmellLikeAHero #OldSpicexSuperman #LookUp
From AR scavenger hunts to super-powered body wash, this collab was a Comic-Con experience worth… sniffing out.
