George Lucas, Guillermo del Toro, Doug Chiang & Queen Latifah Bring SDCC 25 Hall H to Church (of Narrative Art)

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George Lucas, Guillermo del Toro, Doug Chiang & Queen Latifah Bring Hall H to Church (of Narrative Art)

SAN DIEGO, CALIFORNIA – JULY 27: (L-R) Guillermo del Toro, George Lucas, Queen Latifah and Doug Chiang seen at Lucas Museum of Narrative Art panel at Comic-Con International 2025 at San Diego Convention Center on July 27, 2025 in San Diego, California. (Photo by Eric Charbonneau/Lucas Museum Of Narrative Art via Getty Images)

Comic-Con 2025 wrapped with a Hall H mic-drop moment — and no, it wasn’t a Marvel surprise trailer or a lightsaber duel (though we wouldn’t have complained). It was George Lucas, Guillermo del Toro, Doug Chiang, and Queen Latifah on the same stage, talking about something near and dear to our cartoon-and-comic-loving hearts: the power of illustrated storytelling and the soon-to-open Lucas Museum of Narrative Art.

Over 6,000 fans packed the room on SDCC’s final day, making it one of the most attended (and most talked-about) panels in Con history. And if the standing ovation was any indication — the hype is real.


A Museum for the People’s Art

Lucas, co-founding the museum with Mellody Hobson, called it “a temple to the people’s art” — a home for everything from ancient cave paintings to comic books, children’s book illustrations, and the digital media we scroll past at 2 a.m.

“Society cannot exist without a common belief system. And that’s where illustration is vital — to show you what that means in everyday life.” – George Lucas


Del Toro: Narrative Art is Rock ‘n’ Roll

SAN DIEGO, CALIFORNIA – JULY 27: (L-R) Queen Latifah, George Lucas, Guillermo del Toro and Doug Chiang seen at Lucas Museum of Narrative Art panel at Comic-Con International 2025 at San Diego Convention Center on July 27, 2025 in San Diego, California. (Photo by Eric Charbonneau/Lucas Museum Of Narrative Art via Getty Images)

Del Toro, who sits on the museum’s board, compared narrative art to music history:

“Imagine if we only had classical music, and rock-n-roll was never created? This is rock-n-roll — and rock-n-roll needs to be enshrined.”

In other words, you don’t stick Jack Kirby and Charles Schulz in the corner. You give them the spotlight.


Doug Chiang: Comics Made Me an Artist

Chiang, Lucasfilm’s design wizard (and a man who knows his way around a concept sketch), talked about discovering art through comic books and magazine illustrations — the “looked down upon” stuff that ended up shaping a generation.

“It was a way for me to enjoy art, and it invited me to learn more about art… George and Mellody are acknowledging and giving respect to artists who really haven’t been highlighted before.”


Queen Latifah: Moderating Like a Boss

SAN DIEGO, CALIFORNIA – JULY 27: Queen Latifah seen at Lucas Museum of Narrative Art panel at Comic-Con International 2025 at San Diego Convention Center on July 27, 2025 in San Diego, California. (Photo by Eric Charbonneau/The Lucas Museum Of Narrative Art via Getty Images)

With humor, insight, and just the right touch of fangirl energy, Queen Latifah tied it all together:

“The connection that I hear in our various conversations is emotion — an emotional connection that the art evokes from you… When people step into this museum, they will be emotionally affected by it.”

She even teased pieces from the collection: the first-ever Flash Gordon comic strip, a 1968 Black Panther splash page, and vintage Peanuts strips.


A Standing Ovation and a Countdown to 2026

SAN DIEGO, CALIFORNIA – JULY 27: (L-R) Queen Latifah, George Lucas, Guillermo del Toro and Doug Chiang seen at Lucas Museum of Narrative Art panel at Comic-Con International 2025 at San Diego Convention Center on July 27, 2025 in San Diego, California. (Photo by Eric Charbonneau/Lucas Museum Of Narrative Art via Getty Images)

The Lucas Museum of Narrative Art — the first museum dedicated entirely to storytelling through images — is set to open in Los Angeles in 2026. Based on the reception in Hall H, it’s going to be a pilgrimage site for fans of everythingfrom Jedi knights to Charlie Brown.

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