Coca-Cola Brings Star Wars to Life with Immersive “HOLOCREATOR” Experience at San Diego Comic-Con
Custom Experiential Activation – Curated by Fandom – is the Latest Installment of the “Coca-Cola x Star Wars: Refresh Your Galaxy” Campaign
(Preview Embargoed will post ASAP)
What
Fans can experience an out-of-this-world Star Wars experience at San Diego Comic-Con.Taking place throughout the entire convention weekend and located just steps from the convention center, the four-day custom activation built in partnership with Fandom, the world’s largest fan platform, invites fans into a galaxy far, far away called the HOLOCREATOR. The activation is in support of “Coca-Cola x Star Wars: Refresh Your Galaxy,” Coca-Cola’s latest campaign, celebrating the power of connection and fandom that brings us together through the iconic Star Wars universe.
- Fans can experience the beloved Star Wars brand in real life by stepping inside a custom Coca-Cola-themed augmented reality (AR) experience – the HOLOCREATOR – to record their very own holographic message with memorable Star Wars inspired backdrops and bring to life galactic moments in a personalized way.
- Attendees will also receive limited-edition Star Wars character design cans and bottles, available at the event while supplies last.
- Fans will be able to share with family and friends at home uplifting messages of community and connection in the style of a Star Wars hologram transmission.
- This Comic-Con takeover is a key moment in a broader, month-long North American collaboration between Fandom and Coca-Cola that includes experiential activations, custom content, social, and media across the U.S. and Canada.
Where
San Diego Comic-Con Convention Center Offsite Activation
333 First Ave, San Diego, 92113
When
Thursday, July 24 – Saturday, July 26 from 10:30am – 7pm
Sunday, July 27 from 11am – 4pm
